Visibility for Entrepreneur Rule #3 – Adopt a ‘Director of Helpfulness’ mentality Then when the next period rolls around, you can choose a new theme. So choose a theme for your content that you stick to so you can increase your visibility and get known as an expert at the same time. But it’s also helpful for your audience – you’re going to be able to take them deeper on the topic (displaying the depth of your know-how). This is not only helpful for you – because it streamlines research and content creation since you’re not jumping around from topic to topic. So for a set period of time (say a month), you’ll have one end goal in mind for your content and talk about things related to that end goal for that month. Visibility for Entrepreneur Rule #2 – Don’t try to talk about everything at the same timeĪnother key component with visibility is harness the power of momentum by using theming to create consistency in your messaging. Remember: You’ll be much more successful if you pick 1 platform/strategy for each type (Educate, Attract, Sell, Engage) to focus on for awhile instead of trying to multiple ones for each type. This might be Facebook groups or Instagram. ![]() For Engage – you’ll want one platform where you can show up, engage and have conversations with your ideal clients.The highest return for me, my clients and students has always been the email list (even if it’s a small but engaged one full of the right leads!) For Sell – you’ll want one platform or strategy for selling to your community.This might be: Pinterest, Facebook ads, pitching yourself for collaborations or platforms. ![]() Choose a platform that has high visibility.
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